Unfortunately, I was unable to attend this year, but I have to recommend wading through the podcasts at http://2007.sxsw.com/coverage/podcasts/ There's some excellent information up there about many of the new innovations available for advertising and marketing (see the social media and mobile podcasts) as well as the challenges they encompass (check out bridging the cultural devide.) I definitely mean to head out there next year.
Much thanks to friend and colleague Sara Rubinow, who presented an intriguing summary.
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