Cranberry Bogs: Good for the Environment, Good for Kids

The Family that Bogs Together, Stays Together

Actually, it's a pretty cool little premise: A.D.Makepeace, the cranberry company, wanted to preserve the land around its bogs so it has created alliances with various building companies to build eco-friendly neighborhoods, just inches from said bogs.

While at Conover Tuttle Pace, I got the chance to put together some newspaper ads and outdoor banners for the newest community, Kingsbury Hollow. Feast your eyes on some of the initial layouts with swipe photography. In the spirit of full disclosure, the copy here is all mine except for a few word changes in the body ("hidden" was substituted for "nestled" and the pricing information was added.)

Designs by Kelly Hollifield.

A little more about concepting...

Here was another little challenge. One of the designers and I were tasked to come up with a newspaper ad to call attention to the summer shoe selection without the benefit of an actual event. Read: make our standard institutional message compelling. And I think we did.

Here are our three concepts (designs by Melody Olbrych):

A little about concepting...

So here's a challenge I face at Marshalls on a regular basis: we're not able to mention the names of the designers or the stores from which we obtain our merchandise. They're big designers and high-end stores, but must remain nameless, nonetheless.

Here are a couple concepts one of the designers and I came up with to allude to "that high-end New York department store" without actually using the name. (Note: the Manhattan versus Lexington ave. versions depend on where the ad ran. Lexington Ave. would run in the New York market and Manhattan would run in Boston.)


(Designs by Melody Olbrych)