My Resume

Well, here it is: undoubtedly the most boring part of the portfolio. Enjoy my resume, but please enjoy my work samples more.

Nicki Krawczyk Freelance Senior Copywriter
businesswriting@rcn.com

Portfolio Links:nkcopy.blogspot.com
creativehotlist.com/nkrawczyk
A Little About Me:I bring my skills, enthusiasm, experience and unique perspective to each project to create original and highly effective communications pieces and campaigns. My goal is to please each client with concepts and copy that meet their objectives, exceed their expectations and make me feel pretty damn proud of myself. I relish a good challenge.
Copywriting History:
January 2008-Present Freelance Senior CopywriterProjects include:
· Travel sale longform and shortform copy for SniqueAway.com

· Pitch work and experience resource kits for George P. Johnson (GPJ)
· Web copy for cuePR.com
· Web copy and content strategy for Poggled.com
· Product descriptions for Hasbro, Inc.
· Ad copy and content strategy for SmarterTravel.com and BookingBuddy.com, blog contributions to BookingBuddy.com, destination teasers for the BookingBuddy Deals Network, and travel articles
· Back cover copy for various Harlequin novels
· Copy and content strategy for adidas miCoach site/web console at Molecular
· Direct mail and web copy for Wilde Agency clients, including Reebok, AT&T and Umpqua Bank
· Website copy for Playskool
· Fall catalog copy for StrideRite
· Ad and radio copy for Conover Tuttle Pace clients, including Eastern Bank and A.D. Makepeace
· Web copy for Carat’s relaunch of Reebok website

November 2005-January 2008 Senior Copywriter
July 2004-November 2005 Contract CopywriterTJX Companies, Inc. – Framingham, MA· Sole senior copywriter within 16 billion dollar company
· Concepted and executed brand strategy for successful Marshalls Laws and Shop On campaigns
· Partnered with Interactive Creative Director to concept and implement interactive initiatives including web sites, microsites, email, banner ads and social media
· Partnered with Print Creative Director to concept and execute all seasonal and event packages, including signage, direct mail, and print advertisements
· Was solely responsible for Marshalls brand voice and copy direction in all above media
· Worked closely with brand project managers and AVP of Marketing to ensure corporate satisfaction while consistently evolving the current campaign
· Wrote and directed radio spots for Marshalls CUBE
June 2001-June 2007 Freelance CopywriterProjects include:
· Web copy for professionaldiva.com
· Fashion product copy for Karmaloop online boutique
· Brochure and collateral materials for Change of Space, LLC
· Direct mail, print ads, web copy and email for Wellbridge Athletic Clubs
· Direct mail, brochures and sales letters for Chatham Health and Swim
· Direct mail for DeSev DeSignJune 1999-June 2001 CopywriterExcel Communications, Inc.– Milwaukee, WI· Sole copywriter within boutique advertising and marketing agency
· Print ads, direct mail and video script for Indiana University
· B2B Web site copy, direct mail, email, brochures press releases for Hamilton Sundstrand Aerospace
· Print ads, direct mail, email, web copy and press releases for Zink the Zebra Foundation
· Co-directed video & photo shootsOther Capabilities:
· Competent in Photoshop, Illustrator, Quark

Education:Boston University 1998-2001, Bachelor’s Degree in Communication; Graduated Cum Laude