Getting in [Reebok] Gear for Fall

As another season rolls around, so does another big sale at the Reebok outlets and another opportunity for me to partner with the talented people over at Wilde Agency to create some knock-out DMs. Gooooooooooo team!

(Front & back of each piece; designs by Nichole Dickinson)

Striding Ahead In Itty Bitty Shoes

A couple of months ago, I had the pleasure of doing a little work with my friends over at Hired Pens and writing the copy for the Stride Rite fall selection. It was tons of fun to write, plus I now know a ba-jillion things about appropriate toddler insoles. Here are a couple of screenshots:

Introducing adidas miCoach!

My current gig at Molecular as copywriter and content strategist has given me the fabulously fun opportunity to work on the adidas miCoach site, the web console for a revolutionary new personalized coaching system. It's big in Europe. Well, okay, right now it's only available in Europe. But it's coming...oh, it's coming!

Read a bit more about it on my content strategy blog, check out the site itself or take a quick peek at the screen shot below. Niiice.

My Shop On Swan Song

Well, right before I left, the rest of the Marshalls team and I went through a comprehesive rebranding of the Shop On campaign.

Here are a couple of pages from the "Aren't You Bright" direct mail piece. This is all swipe imagery, but the copy, oh, the copy's for real. Design by Melody Olbrych.

The Beauty of Signage

For the new limited-release of the Marshalls Beauty shop, I was tasked to write a signage package describing categories within the shop in the "Shop On" campaign voice. Tons of fun and pieces I'm pretty proud of. Take a little look-see:

Huzzah for New Campaigns!

Oh Marshalls Laws, I hardly knew ye...would be a lie. I knew you only too well. I've know the agony of fitting in an event message, a savings message and a cute little quip into eight words or less. Again and again and again. You paid my bills for a long time, but there's a new game in town and we're giving you the boot.

Enter the "Shop On" campaign (as created by Mullen Advertising). It's an empowered yet playful call to shoppers of the world, encouraging them to revel in the delight of shopping and celebrate the spectacular savings at Marshalls.

To that end, here are some pages from our Men's Fall DM. It's actually much longer than this, but I've pulled out some of my favorite lines. The piece is aimed at women who need to shop for fall clothes for their husbands, boyfriends or sons. (Or all three. I'm not here to judge.) Take a little peak and don't miss the first line of the last page. A personal favorite that went over big with the brand, as well.
(Design by Pope Carlos)

Fall Fashion by Way of the British Isles

One of our concepts for the fall package this year involved shooting in London and infusing British elements into the designs for institutional signage, web, direct mail, newspaper, consumer print and tv.

Alas, said campaign was not chosen, but here are a couple of signage elements for your viewing pleasure:


















(Designs by Pope Carlos)

Men's Trend Report

"What?" you say, "are there really fashion trends for men?" Just barely. Through the magic of copy, watch me create an entire Men's Trend Report based on madras and polos.

(Design by Michelle Carlson)

Marshalls Fashion Police Microsite

These Marshalls Fashion Police don't mess around. Just how tough are they? Well, judge for yourself at http://www.marshallsfashionpolice.com/. It's all a public relations tie-in to the Marshalls Law concept and, of course, it's all my copy.
(Design by Sara Rubinow)