A Pluck-y Community Integration

When SmarterTravel.com decided they wanted to add a community platform to their sited, they used structure and templates from a company called Pluck. When they wanted those implemented, designed and written for, they used the product team, Kate Orchard (the designer) and myself. Sans an Information Archictect, this involved a great deal of content strategy, not to mention a great deal of fun.

Here are a few select images from the flow. As you can imagine, there are certainly a ton more.

Travel and Marketing, What a Wonderful Pair

Ah yes, 'tis about time I posted more interactive samples of my work at Smarter Travel Media, especially considering I've been working with them for well over a year. Time flies when you're writing copy.

Here we have a few marketing emails (designs by Kate Orchard), two of the 20+ travel-tips-by-city on the BookingBuddy site's deals section and a couple of blog posts from blog.bookingbuddy.com. Also, thrillingly, I'll soon have new posts for Smarter Travel Media as projects that are in the works are soon to be revealed...

Sorrento, Amherst and Why You Simply Must Visit

Once again, I've had the pleasure of writing travel articles for SmarterTravel.com. They were a true treat to write, so I hope they'll be as equally treat-y to read.

(Click on the images for readable versions, if you would be so kind.)

Care to Swing Through Beijing?

I had the pleasure of writing another Trip du Jour article for SmarterTravel.com, this time on some of the must-see sights in Beijing. Basically, I did the research so you don't have to. After all, why waste your precious time tracking down hotels that used to belong to warlords and the best place to find seahorses on a stick after dark? Let me do that for you.

(Click to view readable version.)

Divine Providence? You Bet It Is!

Yay! My travel article about Providence just went live on SmarterTravel.com. Admittedly, I'm pretty proud of myself. :D Click to view a readable version.

(Note: current screenshot mentions that the article was written a few months ago. Why? Because I've just updated the screenshot.)

Bad News Banners

Well, the banners aren't bad news... and, actually, neither is what they link to. Basically, we were tasked to come up with banners that would link to the Ultimate Guide to Airline Fees.

Banners: good.

Guide: good.

Airline fees: bad.

Here are a couple we put together over here at Smarter Travel Media.

(Designs by Justin Henry)

Banner 1
Frame 1:

Frame 2:

Banner 2

Frame 1:

Frame 2: Frame 3:

My Foray into the Travel Blogosphere: The BookingBuddy.com Blog

I have the pleasure of spending the summer working over in Charlestown with a lovely group of people over at SmarterTravel Media, which owns SmarterTravel.com and BookingBuddy.com (among others.)

While much of my day consists of writing ads for the newsletters, I also have the pleasure of contributing to the BookingBuddy Blog. Once a week, I get to post my musings about various aspects of the travel industry and, I have to tell you, I get a real kick out of it. Here's a screenshot to add a little interest to this post and below it you'll find links to my posts.

Posts:

The Ultimate Guide to Airline Fees: Bad News, Easily Referenced

United Airlines Reservations: Two Seats or a Table For Two?

Never Assume: It Makes a Bass Out of You and Me

The Seven Wonders of Indiana Jones

Avoid Checked-Bag Fees on American Airlines: Just Wear it All