A little about concepting...

So here's a challenge I face at Marshalls on a regular basis: we're not able to mention the names of the designers or the stores from which we obtain our merchandise. They're big designers and high-end stores, but must remain nameless, nonetheless.

Here are a couple concepts one of the designers and I came up with to allude to "that high-end New York department store" without actually using the name. (Note: the Manhattan versus Lexington ave. versions depend on where the ad ran. Lexington Ave. would run in the New York market and Manhattan would run in Boston.)


(Designs by Melody Olbrych)