Shoe Strategy

Here's a little concept I'm particularly proud of because it hit what our brand was looking for spot-on. One of the designers (Melody - it's often Melody. She's an insanely good partner for both concepting and design) and I were challenged to come up with a way to convey the key points of the Marshalls Shoe MegaShops (name not our doing) to frequent and infrequent customers. The crux of the Shoe MegaShop is that it is a much larger selection of family shoes in a layout that lets people shop by shoe and not by size. This direct mail piece was being sent to announce that the already-existing Marshalls in their area had just opened this new department.

And so, without further ado, the middle panel of copy from our "Stepped Up/Step In" concept:


(Design by: Anthony Shea and Melody Olbrych)