Freelance Senior Copywriter
businesswriting@rcn.com
Copywriting History:
October 2010-Present Senior Copywriter
June 2010-October 2010 Contract Copywriter
SniqueAway at Smarter Travel Media
· Manage team of on-staff and contract copywriters
· Manage resource allocation and hiring for site scalability
· Review, give feedback on and edit all copywriter work to preserve and evolve brand voice
· Create and facilitate exercises to grow team members as writers and creatives
· Work closely with art directors and brand managers to create branded emails, banner ads and site elements
· Participate in executive-level meetings and brainstorms to increase membership, member engagement and value to members
· Create plans for branded content to enhance member experience and brand loyalty
January 2008-Present Freelance Senior Copywriter
Projects include:
· Pitch work and experience resource kits for George P. Johnson (GPJ)
· Web copy and content strategy for Poggled.com
· Product descriptions for Hasbro, Inc.
· Ad copy and content strategy for SmarterTravel.com and BookingBuddy.com, blog contributions to BookingBuddy.com, destination teasers for the BookingBuddy Deals Network, and travel articles
· Back cover copy for various Harlequin novels
· Web copy and content strategy for adidas miCoach site/web console at Molecular
· Direct mail and web copy for Wilde Agency clients, including Reebok, Keurig, AT&T and Great West Insurance
· Fall and spring catalog product descriptions for StrideRite
· Ad and radio copy for Conover Tuttle Pace clients, including Eastern Bank and A.D. Makepeace
· Web copy for Carat’s relaunch of Reebok website
November 2005-January 2008 Senior Copywriter
July 2004-November 2005 Contract Copywriter
TJX Companies, Inc. – Framingham, MA
· Sole senior copywriter within 16 billion dollar company, responsible for Marshalls brand voice
· Concepted and executed brand strategy for successful Marshalls Laws and Shop On campaigns
· Partnered with Interactive CD to concept and execute initiatives for sites, microsites, email, banner ads and social media
· Partnered with Print CD to concept and execute all seasonal and event packages, including signage, DMs, press kits and ads
· Wrote and directed radio spots for Marshalls CUBE
· Wrote product descriptions for the former e-com iterations of tjmaxx.com and homegoods.com
June 2001-June 2007 Freelance Copywriter
Projects include:
· Web copy for professionaldiva.com
· Fashion product descriptions for Karmaloop online boutique
· Brochure and collateral materials for Change of Space, LLC
· Direct mail, print ads, web copy and email for Wellbridge Athletic Clubs
June 1999-June 2001 Copywriter
Excel Communications, Inc.– Milwaukee, WI
· Wrote print ads, direct mail and video script for Indiana University
· Wrote B2B website copy, direct mail, email, brochures press releases for Hamilton Sundstrand Aerospace
· Wrote print ads, direct mail, email, web copy and press releases for Zink the Zebra Foundation
Education:
Boston University 1998-2001, Bachelor’s Degree in Communication; Graduated Cum Laude
