A Pluck-y Community Integration

When SmarterTravel.com decided they wanted to add a community platform to their sited, they used structure and templates from a company called Pluck. When they wanted those implemented, designed and written for, they used the product team, Kate Orchard (the designer) and myself. Sans an Information Archictect, this involved a great deal of content strategy, not to mention a great deal of fun.

Here are a few select images from the flow. As you can imagine, there are certainly a ton more.

What's In? Why, Social Media is What's In!

Ah, yes. The long-awaited launch of the Marshalls/T.J.Maxx social media communities has occurred. What's In is set to take retail by storm!

Here's a little back story for you: a brilliant idea was hatched to create a social media site wherein Marshalls and T.J.Maxx customers could go into the store, spot a too-good-to-be-true find from a fabulous designer, take a picture of it with their cell phone and then upload it to the site to let fellow community members know that there's a fabulous [insert designer] [insert product] at the [insert city] Marshalls store! Plus, of course, members can create an online profile, post pictures of their favorite finds and ask and answer questions in forums.

How did this all come about, you ask? Frickin' hard work. Luckily for me, our dedicated team was very, very small. Luckily? Yes: I got to be intimately involved in everything from creating the site architecture to crafting all of the messaging. You know what, kids? Content strategy is tons of fun.

Here are a few screen shots from the site. (You can poke around it yourself at www.marshallsonline.com/whatsin )