Data Back-Up: Tape Libraries Are Sooooo Two Thousand and Late

If you've got, oh, tons and tons of information that's integral to your business, you've got to store this information somewhere. And, for years and years and years, businesses have been backing up this information every night to tape libraries. Now, tape used to be the definitive way to go; say, when Bananarama came on the scene. But do you remember what your Walk-Man did to your Bananarama cassette? Or, how after repeatedly rewinding and fastforwarding to listen to "Cruel Summer" again and again, the tape finally just disintigrated? That's a lot like what can happen to your integral business information when you back up to tape libraries.

Enter Exagrid, whose digital back-up systems will save your assets. This was a three-dimensional mailing, so the images might look a little wonky, but I'm confident you'll be able to get the gist. All designs by Nicole Dickinson.

Simplified Parts Sourcing

So, to make a long story short, when an engineer is designing a new product, they often don't have the best information about the parts to use. And, often, it's difficult to get the information about the best parts to use from Sourcing because there's no simple system to use. Then, when the best parts chosen for the design, the design ends up in multiple rounds of approvals until things can get straightened out.

Bummer, huh?

So the good folks at Endeca have come up with a system that makes it easier for both the Design and Sourcing departments. Below is the direct mail piece we sent to both departments (the front was the same and the backs were customized.) All designs by Nicole Dickinson.

Hamilton Sundstrand Aerospace

Well, my most recent experience may mostly involve fashion, but never let it be said that I can't romance the hell out of an Added Value Program for an exceedingly large aerospace company.

Here are a few pages from the 71 page brochure. You've gotta love translating technical-speak into good, clean marketing writing to love working with engineers.

Take a look at that propeller systems page (there were 40+ more pages like that.) I used to actually know what all that stuff meant!