The Beauty of Signage

For the new limited-release of the Marshalls Beauty shop, I was tasked to write a signage package describing categories within the shop in the "Shop On" campaign voice. Tons of fun and pieces I'm pretty proud of. Take a little look-see:

Fall Fashion by Way of the British Isles

One of our concepts for the fall package this year involved shooting in London and infusing British elements into the designs for institutional signage, web, direct mail, newspaper, consumer print and tv.

Alas, said campaign was not chosen, but here are a couple of signage elements for your viewing pleasure:


















(Designs by Pope Carlos)

Marshalls Laws

Oh, Marshalls Laws, you've been my bread and butter for quite a while now. Since the laws I've written number in the several hundreds, let's look at a few of the favorites:

Marshalls Law #145

Find faux flowers for peonies on the dollar

Marshalls Law #34

Get gifts for dad at just a few bucks a pop

Marshalls Law #54

Shop for cropped pants without coming up short.

Every single law had to incorporate fashion and savings in less than 10 or so words. Again, I've written hundreds. That's commitment, baby.

(Above design by Sid Lee and Melody Olbrych)