Another Season, Another Reebok Mailing

Ah retail, there's a certain beauty in its predictability. For every new season, there must be new styles. And for every new set of styles, there must be new direct mail. Did Elton John write "The Circle of Life" about retail mailings, after all?

Not that I know of. But he definitely could have.

Here are the spring direct mail pieces for the Reebok Outlet store, the first set of which promotes the breast cancer awareness concept. All designs by Nicole Dickinson.

Getting in [Reebok] Gear for Fall

As another season rolls around, so does another big sale at the Reebok outlets and another opportunity for me to partner with the talented people over at Wilde Agency to create some knock-out DMs. Gooooooooooo team!

(Front & back of each piece; designs by Nichole Dickinson)

Big Goings On at the Reebok Outlets

Forty percent off store-wide at the Reebok Outlet store is no joke. Putting in some time with the fine folks over at Wilde Agency, I worked on creating concepts and copy for direct mail pieces to convey this darn good deal. Here's a pre-finalized image of one of our directions.

Design by Beth Story

Reebok, Real Estate and Really Good Banking

An update (on my lunch break) from the world of freelance: I'm just having an absolute ball. I've done some work for Carat for their redesign of the Reebok website and now I'm over at Conover Tuttle Pace working on print and interactive for A.D. Makepeace/Davenport's Kingsbury Hollow housing development in Carver and Eastern Bank radio spots. People here are very nice and, if I may just display a little wanton pride, I got a high five from Grant Pace (the Exec CD and Partner) for the Kingsbury Hollow lines.

I'll be sure to post the comps and scripts once the presentations to clients have occurred. I know, you want to see them now. And I'd love to accommodate you, but I'm certain I'm correct in assuming that both A.D.Makepeace and Eastern Bank executives are avid readers of my blog. Far be it from me to ruin the surprise.