Here's a little back story for you: a brilliant idea was hatched to create a social media site wherein Marshalls and T.J.Maxx customers could go into the store, spot a too-good-to-be-true find from a fabulous designer, take a picture of it with their cell phone and then upload it to the site to let fellow community members know that there's a fabulous [insert designer] [insert product] at the [insert city] Marshalls store! Plus, of course, members can create an online profile, post pictures of their favorite finds and ask and answer questions in forums.
How did this all come about, you ask? Frickin' hard work. Luckily for me, our dedicated team was very, very small. Luckily? Yes: I got to be intimately involved in everything from creating the site architecture to crafting all of the messaging. You know what, kids? Content strategy is tons of fun.
Here are a few screen shots from the site. (You can poke around it yourself at www.marshallsonline.com/whatsin )
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