Reebok, Real Estate and Really Good Banking

An update (on my lunch break) from the world of freelance: I'm just having an absolute ball. I've done some work for Carat for their redesign of the Reebok website and now I'm over at Conover Tuttle Pace working on print and interactive for A.D. Makepeace/Davenport's Kingsbury Hollow housing development in Carver and Eastern Bank radio spots. People here are very nice and, if I may just display a little wanton pride, I got a high five from Grant Pace (the Exec CD and Partner) for the Kingsbury Hollow lines.

I'll be sure to post the comps and scripts once the presentations to clients have occurred. I know, you want to see them now. And I'd love to accommodate you, but I'm certain I'm correct in assuming that both A.D.Makepeace and Eastern Bank executives are avid readers of my blog. Far be it from me to ruin the surprise.

My Shop On Swan Song

Well, right before I left, the rest of the Marshalls team and I went through a comprehesive rebranding of the Shop On campaign.

Here are a couple of pages from the "Aren't You Bright" direct mail piece. This is all swipe imagery, but the copy, oh, the copy's for real. Design by Melody Olbrych.

The Beauty of Signage

For the new limited-release of the Marshalls Beauty shop, I was tasked to write a signage package describing categories within the shop in the "Shop On" campaign voice. Tons of fun and pieces I'm pretty proud of. Take a little look-see:

Gotta Love the Cube

And I do. But my fondness for the department is soooooo (* quintessential teen/young adult speak. It takes a little bit of practice.) outweighed by my adoration for the microsite.

Here are a couple of shots from the site, www.marshallscube.com

(Design by Sara Rubinow)

Fall Web Madness!

Mm, okay, maybe not madness. More like, say, fall web refresh. Here are some screen grabs of our ladies', men's and home department pages.

(Design by Sara Rubinow, Michelle Carlson and Emily Taylor)
(And thanks to Pope Carlos for teaching me the joys of the apple-shift-4 screen grab image selection.)

What's More Terrifying Than Halloween?

Paying too much for your costume.

Or, at least, that's what we on the Marshalls creative team would like you to believe. Here's a look at one of my favorite iterations of this year's Halloween DM. It changed to a different look and feel as the direction from brand changed, but this was some copy I was sad to see go - especially the Halloween 2007 tag line on the back.

(Design by Pope Carlos)

Huzzah for New Campaigns!

Oh Marshalls Laws, I hardly knew ye...would be a lie. I knew you only too well. I've know the agony of fitting in an event message, a savings message and a cute little quip into eight words or less. Again and again and again. You paid my bills for a long time, but there's a new game in town and we're giving you the boot.

Enter the "Shop On" campaign (as created by Mullen Advertising). It's an empowered yet playful call to shoppers of the world, encouraging them to revel in the delight of shopping and celebrate the spectacular savings at Marshalls.

To that end, here are some pages from our Men's Fall DM. It's actually much longer than this, but I've pulled out some of my favorite lines. The piece is aimed at women who need to shop for fall clothes for their husbands, boyfriends or sons. (Or all three. I'm not here to judge.) Take a little peak and don't miss the first line of the last page. A personal favorite that went over big with the brand, as well.
(Design by Pope Carlos)