Huzzah for New Campaigns!

Oh Marshalls Laws, I hardly knew ye...would be a lie. I knew you only too well. I've know the agony of fitting in an event message, a savings message and a cute little quip into eight words or less. Again and again and again. You paid my bills for a long time, but there's a new game in town and we're giving you the boot.

Enter the "Shop On" campaign (as created by Mullen Advertising). It's an empowered yet playful call to shoppers of the world, encouraging them to revel in the delight of shopping and celebrate the spectacular savings at Marshalls.

To that end, here are some pages from our Men's Fall DM. It's actually much longer than this, but I've pulled out some of my favorite lines. The piece is aimed at women who need to shop for fall clothes for their husbands, boyfriends or sons. (Or all three. I'm not here to judge.) Take a little peak and don't miss the first line of the last page. A personal favorite that went over big with the brand, as well.
(Design by Pope Carlos)