Another Season, Another Reebok Mailing

Ah retail, there's a certain beauty in its predictability. For every new season, there must be new styles. And for every new set of styles, there must be new direct mail. Did Elton John write "The Circle of Life" about retail mailings, after all?

Not that I know of. But he definitely could have.

Here are the spring direct mail pieces for the Reebok Outlet store, the first set of which promotes the breast cancer awareness concept. All designs by Nicole Dickinson.