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Saturday, September 8, 2007

Gotta Love the Cube

And I do. But my fondness for the department is soooooo (* quintessential teen/young adult speak. It takes a little bit of practice.) outweighed by my adoration for the microsite.

Here are a couple of shots from the site, www.marshallscube.com

(Design by Sara Rubinow)





Fall Web Madness!

Mm, okay, maybe not madness. More like, say, fall web refresh. Here are some screen grabs of our ladies', men's and home department pages.

(Design by Sara Rubinow, Michelle Carlson and Emily Taylor)
(And thanks to Pope Carlos for teaching me the joys of the apple-shift-4 screen grab image selection.)

What's More Terrifying Than Halloween?

Paying too much for your costume.

Or, at least, that's what we on the Marshalls creative team would like you to believe. Here's a look at one of my favorite iterations of this year's Halloween DM. It changed to a different look and feel as the direction from brand changed, but this was some copy I was sad to see go - especially the Halloween 2007 tag line on the back.

(Design by Pope Carlos)




Huzzah for New Campaigns!

Oh Marshalls Laws, I hardly knew ye...would be a lie. I knew you only too well. I've know the agony of fitting in an event message, a savings message and a cute little quip into eight words or less. Again and again and again. You paid my bills for a long time, but there's a new game in town and we're giving you the boot.

Enter the "Shop On" campaign (as created by Mullen Advertising). It's an empowered yet playful call to shoppers of the world, encouraging them to revel in the delight of shopping and celebrate the spectacular savings at Marshalls.

To that end, here are some pages from our Men's Fall DM. It's actually much longer than this, but I've pulled out some of my favorite lines. The piece is aimed at women who need to shop for fall clothes for their husbands, boyfriends or sons. (Or all three. I'm not here to judge.) Take a little peak and don't miss the first line of the last page. A personal favorite that went over big with the brand, as well.
(Design by Pope Carlos)