A Pluck-y Community Integration

When SmarterTravel.com decided they wanted to add a community platform to their sited, they used structure and templates from a company called Pluck. When they wanted those implemented, designed and written for, they used the product team, Kate Orchard (the designer) and myself. Sans an Information Archictect, this involved a great deal of content strategy, not to mention a great deal of fun.

Here are a few select images from the flow. As you can imagine, there are certainly a ton more.

Redesigning a Pup's Domain

The goal redesign of Airfarewatchdog.com was to make the site more user-friendly and intuitive for the would-be traveler. This involved restructuring pages, restructuring use case paths and working with a pretty cute dog illustration. It's tough being me.

Designs by Michelle Carlson and Justin Henry.

It's All Child's Play

I've had the great pleasure of working with Hasbro this year and can now proudly say that I'm well-versed in both the Transformers and My Little Pony lexicons (among others). This titan of the toy industry is also responsible for favorite brands including Playskool, G.I. Joe, Nerf, Littlest Pet Shop, Mr. Potato Head, Play-Doh and many, oh, many more.

Currently, I'm tasked with writing the product descriptions that appear on the Hasbro site and that they send to other retailers. At this point, nearly all of their U.S. products come through me and, let me tell you, it's a lot. But fun! Lots of fun. Also, when I went to see the G.I. Joe movie, I so knew aaaaaaall of the characters, scenes and vehicles. Beat that, 14 year-old boys.

Here is a minute sampling of some of the work I've done for Hasbro.

Travel and Marketing, What a Wonderful Pair

Ah yes, 'tis about time I posted more interactive samples of my work at Smarter Travel Media, especially considering I've been working with them for well over a year. Time flies when you're writing copy.

Here we have a few marketing emails (designs by Kate Orchard), two of the 20+ travel-tips-by-city on the BookingBuddy site's deals section and a couple of blog posts from blog.bookingbuddy.com. Also, thrillingly, I'll soon have new posts for Smarter Travel Media as projects that are in the works are soon to be revealed...

Copywriting Gets Romantic

Okay, now, this gig is just a riot. Yours truly is one of the freelance copywriters that — get this — writes the back cover copy for Harlequin romance novels. SERIOUSLY. How much fun is that?

Here are a couple I've written that have been published. There are several more on the way, including, believe it or not, the back cover copy for Quarterback Daddy, so stay tuned...

Print Work for an Interactive Company. Go Figure.

I've been working with Smarter Travel Media for over a year now, so it's about time I put up some more samples, wouldn't you say? I'll post a few emails and landing pages later today, but for now, here are a few print pieces we did to promote new products.

Delicious Coffee in Under a Minute — Trust Me

I will say that working with the Keurig people was especially pleasant because they sent me a coffee machine of my own so I could get the "full experience." And, let me tell you, once you go single-cup brewing, you never go back. Got an order of K-Cups on the way, as a matter of fact. Pumpkin Spice anyone?

Anyway, I worked with Wilde Agency to help Keurig launch a promotion to small businesses. There were several different versions and, fascinating though they all are, I'll spare you a bit and include just one of the envelopes, one of the sales letters and a few pages from the longer brochure. Drink up!

All designs by Doug Geer.