When SmarterTravel.com decided they wanted to add a community platform to their sited, they used structure and templates from a company called Pluck. When they wanted those implemented, designed and written for, they used the product team, Kate Orchard (the designer) and myself. Sans an Information Archictect, this involved a great deal of content strategy, not to mention a great deal of fun.
Here are a few select images from the flow. As you can imagine, there are certainly a ton more.
Monday, February 22, 2010
A Pluck-y Community Integration
Labels:
content strategy,
interactive,
Smarter Travel,
social media
Redesigning a Pup's Domain
The goal redesign of Airfarewatchdog.com was to make the site more user-friendly and intuitive for the would-be traveler. This involved restructuring pages, restructuring use case paths and working with a pretty cute dog illustration. It's tough being me.
Designs by Michelle Carlson and Justin Henry.
Designs by Michelle Carlson and Justin Henry.
Labels:
Airfarewatchdog,
content strategy,
interactive,
redesign
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