My Foray into the Travel Blogosphere: The BookingBuddy.com Blog

I have the pleasure of spending the summer working over in Charlestown with a lovely group of people over at SmarterTravel Media, which owns SmarterTravel.com and BookingBuddy.com (among others.)

While much of my day consists of writing ads for the newsletters, I also have the pleasure of contributing to the BookingBuddy Blog. Once a week, I get to post my musings about various aspects of the travel industry and, I have to tell you, I get a real kick out of it. Here's a screenshot to add a little interest to this post and below it you'll find links to my posts.

Posts:

The Ultimate Guide to Airline Fees: Bad News, Easily Referenced

United Airlines Reservations: Two Seats or a Table For Two?

Never Assume: It Makes a Bass Out of You and Me

The Seven Wonders of Indiana Jones

Avoid Checked-Bag Fees on American Airlines: Just Wear it All

A Lovely Reception From AT&T

There I was, back at Wilde Agency, this time creating direct mail pieces to entice customers into AT&T mobile stores. The following are a couple of concept mock-ups. Enjoy.

Designs by Beth Story

Big Goings On at the Reebok Outlets

Forty percent off store-wide at the Reebok Outlet store is no joke. Putting in some time with the fine folks over at Wilde Agency, I worked on creating concepts and copy for direct mail pieces to convey this darn good deal. Here's a pre-finalized image of one of our directions.

Design by Beth Story

You Spin Me Right 'Round, Lowell Spinners

Here's a fun little project I did over at Conover Tuttle Pace. I was tasked to write headlines and revise body copy for a series of newspaper ads for the Lowell Spinners Minor League Baseball team. Working from an already-established template, the goal of the ads was to juxtapose regular baseball with Lowell Spinners baseball by highlighting their theme nights.

Behold, here's one full ad, the top halves of a couple more and some lines that I was just crazy about but that didn't end up getting used.

Design by Kelly Guenette

And just a couple of the ones we didn't end up using:

HEAD
Who let the dogs out?
That's baseball.
Has anyone seen the dog?
That's Spinners Baseball.
SUB
June 29 Come and See the World's Fastest Chihuahua

HEAD
Nine men on the field?
That's baseball.
No girls allowed?
That's Spinners Baseball.
SUB
June 24 is Politically Incorrect Night

HEAD
Part-time vendors?
That's baseball.
Professional hawkers?
That's Spinners Baseball.
SUB
August 4 Come and see the Birds of Prey