Introducing adidas miCoach!

My current gig at Molecular as copywriter and content strategist has given me the fabulously fun opportunity to work on the adidas miCoach site, the web console for a revolutionary new personalized coaching system. It's big in Europe. Well, okay, right now it's only available in Europe. But it's coming...oh, it's coming!

Read a bit more about it on my content strategy blog, check out the site itself or take a quick peek at the screen shot below. Niiice.